In todays internet it seems like every day there’s a story about a malicious hacker, a serious data breach, or a “ransomware” attack. Security is becoming the most important issue when it comes to web design and development. Google, and others, have already taken steps to notify users of potentially harmful websites. Consider the security of your customer’s (and your own) information. Have a security (SSL) certificate installed on your website. SSL is the acronym for Secure Socket Layer. It does 3 things for your site.
- Transferred data is encrypted.
- Data, when being transferred, cannot be modified or corrupted without detection.
- Data will be authenticated to prove that the users are communicating with the intended website.
Google is now flagging sites that do not have a SSL certificate, and this will influence the search result rankings (SEO).
The URL of a site with a SSL certificate will show similar to “https://yoursite.com” rather than “http://yoursite.com” and the URL menu bar at the top of modern browsers will show some icon such as a lock. People will only interact with your website, download your content, buy from you, and share their information if they trust you.
The cost of a SSL Certificate for a single site is less than $100/year through the hosting companies. We can handle all of this for you when we set up your website.
Responsive Web Design (RWD) creates sites that provide an optimal viewing experience with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors to mobile phones and pads.
In 2016 mobile usage overtook desktop browsing in the race for website usage. It makes sense then to address the larger market first. In 2018 there will be more functionality that fully utilize mobile features such as geolocation, voice search, and natural language processing, driving mobile even more.
Another “Mobile First” feature is the “single page website” design. This is a site designed to let the user slide the page with their thumb or finger up and down, revealing the important contents of the site before having to find a menu.
In 2017, designers and developers began creating clean and simple websites for better mobile performance. Image-heavy websites are slow to load and are not “Mobile First”. Customers are using their mobile devices more than their desktops to do their work. Mobile usage is passing desktop usage for another reason – new technologies! Websites in 2018 will feature interactive animations, chatbots, augmented reality and more. Simplicity is friendlier to mobile.
Another way to achieve simple clean layout is to use creativity on typography. Typography is the visual component of the written word which includes fonts, and more.
Websites with text-based designs quickly communicate messages to users and also lend themselves well to mobile. In 2018, expect to see lots of bold headers and the use of text links instead of buttons.
Greater Use of Negative Space
White space is nothing new, but in 2017 developers found greater and greater uses of negative space.
Particularly on mobile, speedy, light-weight pages are pivotal. Everything on the page is there for one purpose: Increase conversions. Negative space draws attention directly to the engagement or conversion point — no distractions.