Why Do So Many Websites Look the Same?

Today’s internet is bland. Everything looks the same: generic fonts, no layouts to speak of, interchangeable pages, and an absence of expressive visual language.

Boris Muller, Medium Daily Digest, March 15, 2019

There’s a growing ‘sea of sameness’ out there, and the sea levels seem to be rising.

Tom Roach, The Stupidity of Sameness and the Value of Difference, March 20, 2019

We build websites for our clients to capture the attention of their clients.

Below are a few of our projects where we have kept originality within the sites target market as an important design feature …
… they are working for a broad spectrum of companies, from an artist in Tampa Bay, a children’s theater in New York State, to an architect in San Francisco. Some are old (very old, pre – “mobile first”), some are new.

Click on any image below to to see the site home page live in a new browser window. A larger list of projects may be found in our Portfolio.

Manucy Realty

Big Whiskey Art

Bama Outdoor Expo

Children's Theater

Maney Aircraft

ISU Cormarc Insurance

Soule Medical Supplys

Nazeri Architecs

Amanda Strauss Designs


The examples on this website are intended to illustrate a few web functions, presentation styles, and tools that may be used to create an engaging internet presence for your organization… One that doesn’t look like every other website.


Paralax Scrolling

This illustrates how a section of a page using a “paralax scrolling” effect makes the background stationary while the forground area scrolls normally. This effect may also make both forground and background content move independently, giving the impression that there is distance between the 2 layers. Just like a forground image and a background image move in an animated cartoon.

The effect can be automatically turned off for the smaller screen size of mobile devices.

Custom artwork courtesy Big Whiskey Design Studio.